Established Sports Technology, Services & AI Growth Platform.

Business overview

Trading since 2008, the business delivers sports technology and managed services supporting venue experiences, sports programmes, supporter engagement, officiating, personalisation and bespoke operational workflows. Its customers include prominent clubs, venues, associations and governing bodies, with several relationships extending to 18 years.

The team numbers 17 people covering leadership, product, development, infrastructure, operations and support. One shareholder plans to exit and the remaining 16 employees intend to remain, providing continuity of delivery through and beyond completion.

Products and services

Sports programme administration for courses and camps contributes approximately £300,000 of revenue. Venue experience booking and visitor workflows contribute a further £300,000. Officiating administration and performance measurement contributes approximately £250,000, bespoke customer specific operational platforms approximately £250,000, and venue personalisation projects between £100,000 and £200,000. A developing managed artificial intelligence proposition covers knowledge delivery and athlete development.

Financial summary

Turnover was £1.451 million in FY23, £1.419 million in FY24 and £1.505 million in FY25. Gross profit fell from £702,000 to £521,000 across the same period, with gross margin moving from 48.4 per cent to 34.6 per cent. The business recorded operating losses of £114,000, £45,000 and £79,000 respectively. Cash at bank stood at £90,000 and net assets at £148,000 at the FY25 year end.

The commercial case therefore rests on acceleration, pricing and product economics rather than historic earnings. The largest customer represents approximately 15 per cent of revenue and the top five approximately 50 per cent, with selected annual recurring revenues ranging from £60,000 to £200,000.

Value creation opportunities

Identified routes to growth include commercialising the managed artificial intelligence proposition, expanding existing accounts through structured cross selling, internationalising venue experience products, simplifying platforms to improve margin, extending officiating capability into further sports, and adding customer relationship management discipline, partnerships and product marketing.

Ideal acquirer

The opportunity suits an international sports technology group seeking a UK or European platform, a complementary sports software, ticketing, fan engagement, learning or performance provider, a data or artificial intelligence platform seeking sport specific capability, or a strategic investor able to add capital, technical resource and commercial reach.

Next steps

Interested parties should confirm their acquisition rationale and strategic fit, provide buyer credentials and evidence of funding, and sign a non disclosure agreement. Qualified parties then receive detailed information through the appointed adviser. No direct approach should be made to the business, its owners, staff, customers or suppliers.