Premium Natural Comfort Ecommerce Retailer.

Business overview

The business has built a recognised specialist position around sheepskin, wool and related natural products. Its online catalogue serves customers seeking premium, comfort led products for the home, personal use, gifting, nursery and seasonal demand.

The catalogue spans footwear, gloves and accessories, rugs and hides, throws, baby and nursery products, home comfort and gifting. This creates several purchasing occasions across winter use, gifting, home interiors, family purchases and lifestyle led discretionary spend. The proposition is centred on warmth, comfort and natural materials, established categories with durable appeal rather than short lived fashion trends.

Key highlights

Recognised specialist proposition in a premium consumer category. Meaningful scale with £1.68 million turnover and reported EBITDA of £181,000 for the year ended October 2025. Established ecommerce platform and broad catalogue that would take time for a new entrant to replicate. Direct to consumer model with UK, EU and rest of world sales. Clear integration potential for a buyer with existing buying, marketing and fulfilment capability.

Financial performance

Signed unaudited accounts for the year ended 31 October 2025 record turnover of £1,682,242 (2024: £1,854,300), gross profit of £507,558 at a 30.2 per cent margin (2024: £618,410 at 33.4 per cent), reported EBITDA of £181,053 at a 10.8 per cent margin (2024: £271,528 at 14.6 per cent) and profit before tax of £119,207 (2024: £236,111). Closing stock was £463,000 and net assets £41,026.

Reported EBITDA is calculated as operating profit plus depreciation and is shown before any owner specific, exceptional or transaction related normalisation. Revenue for 2025 comprised £1.448 million in the UK (86.1 per cent), £201,000 rest of world (12.0 per cent) and £33,000 in the EU (2.0 per cent).

Growth opportunities

Recover gross margin through pricing, product mix, supplier terms and buying scale. Improve stock efficiency through stronger stock turn, SKU discipline and working capital deployment. Sharpen digital marketing through paid advertising efficiency and customer retention. Extend profitable channels across marketplace, international, trade and wholesale sales. Integrate the platform into existing fulfilment, warehousing and ecommerce systems to remove duplicated overhead.

Ideal buyer profile

An established ecommerce retailer seeking a specialist bolt on brand; a homeware, interiors or lifestyle retailer broadening its online range; a footwear, apparel or accessories business with a relevant customer base; a consumer goods importer or distributor seeking direct to consumer capability; or a buyer with fulfilment infrastructure able to absorb the operation efficiently.

Transaction process

The opportunity is being marketed on a strictly confidential basis and initial information is deliberately limited to protect the identity of the business. Interested parties will be asked to confirm their background, acquisition rationale and funding capability. Further information will be released only after buyer qualification and signature of a non disclosure agreement.

Next steps

Confirm your strategic rationale, demonstrate funding capability and sign the confidentiality agreement to receive further information. All enquiries should be directed through EXITS.co.uk quoting project reference EX00344. No direct approach should be made to the company, its owners, staff, customers or suppliers.